COLLECTED / SELECTED WORK

COLLECTED / SELECTED WORK

Make the collector the story.

Make the collector the story.

Make the collector the story.

Identity · Editorial design · Art direction · Publishing

Identity · Editorial design · Art direction · Publishing

Project artwork

Collected / Identity / Editorial design / Art direction / Publishing

Collected / Identity / Editorial design / Art direction / Publishing

Luxury becomes more interesting when it is told through people rather than product.

Luxury becomes more interesting when it is told through people rather than product.

Luxury becomes more interesting when it is told through people rather than product.

A magazine about collectors, connoisseurs and the objects they live with, created in Vietnam. Homes, collections and personal worlds offered a richer editorial subject than product alone.

A magazine about collectors, connoisseurs and the objects they live with, created in Vietnam. Homes, collections and personal worlds offered a richer editorial subject than product alone.

Project artwork

Collected / Identity / Editorial design / Art direction / Publishing

Collected / Identity / Editorial design / Art direction / Publishing

THE CREATIVE APPROACH

THE CREATIVE APPROACH

Make the collector the story.

Make the collector the story.

Make the collector the story.

The editorial identity needed to feel cultured and premium without becoming glossy or conventional. Portraiture, interiors and objects were given equal weight, held together by a restrained editorial system that allowed each contributor’s world to retain its individuality.

The editorial identity needed to feel cultured and premium without becoming glossy or conventional. Portraiture, interiors and objects were given equal weight, held together by a restrained editorial system that allowed each contributor’s world to retain its individuality.

Project artwork

The publication / A recognisable editorial world.

The publication / A recognisable editorial world.

Project artwork
Project artwork

Collected / Identity / Editorial design / Art direction / Publishing

Collected / Identity / Editorial design / Art direction / Publishing

Project artwork
Project artwork

THE RESULT

THE RESULT

A magazine people kept.

A magazine people kept.

A magazine people kept.

Collected built a recognisable world for a small, discerning readership, with collector and object carrying equal weight.

Collected built a recognisable world for a small, discerning readership, with collector and object carrying equal weight.

Project artwork
Project artwork

The publication / A recognisable editorial world.

The publication / A recognisable editorial world.

KEEP EXPLORING

KEEP EXPLORING

Water as a creative language.

Water as a creative language.

Project artwork

What is changing for your business?

What is changing for your business?

What is changing for your business?

Ben Jeffery

Creative Partner for Founders & Marketers

Creative Partner for Founders & Marketers