COLLECTED / SELECTED WORK
COLLECTED / SELECTED WORK
Make the collector the story.
Make the collector the story.
Make the collector the story.
Identity · Editorial design · Art direction · Publishing
Identity · Editorial design · Art direction · Publishing

Collected / Identity / Editorial design / Art direction / Publishing
Collected / Identity / Editorial design / Art direction / Publishing
Luxury becomes more interesting when it is told through people rather than product.
Luxury becomes more interesting when it is told through people rather than product.
Luxury becomes more interesting when it is told through people rather than product.
A magazine about collectors, connoisseurs and the objects they live with, created in Vietnam. Homes, collections and personal worlds offered a richer editorial subject than product alone.
A magazine about collectors, connoisseurs and the objects they live with, created in Vietnam. Homes, collections and personal worlds offered a richer editorial subject than product alone.

Collected / Identity / Editorial design / Art direction / Publishing
Collected / Identity / Editorial design / Art direction / Publishing
THE CREATIVE APPROACH
THE CREATIVE APPROACH
Make the collector the story.
Make the collector the story.
Make the collector the story.
The editorial identity needed to feel cultured and premium without becoming glossy or conventional. Portraiture, interiors and objects were given equal weight, held together by a restrained editorial system that allowed each contributor’s world to retain its individuality.
The editorial identity needed to feel cultured and premium without becoming glossy or conventional. Portraiture, interiors and objects were given equal weight, held together by a restrained editorial system that allowed each contributor’s world to retain its individuality.

The publication / A recognisable editorial world.
The publication / A recognisable editorial world.


Collected / Identity / Editorial design / Art direction / Publishing
Collected / Identity / Editorial design / Art direction / Publishing


THE RESULT
THE RESULT
A magazine people kept.
A magazine people kept.
A magazine people kept.
Collected built a recognisable world for a small, discerning readership, with collector and object carrying equal weight.
Collected built a recognisable world for a small, discerning readership, with collector and object carrying equal weight.


The publication / A recognisable editorial world.
The publication / A recognisable editorial world.
