Brand design
A brand with a
character of its own.
A brand with a
character of its own.
A brand with a character of its own.
I shape the way your business looks and sounds through positioning, words and visual identity.
I shape the way your business looks and sounds through positioning, words and visual identity.
A recognisable brand that feels like you and means something to the people you want to reach.
A recognisable brand that feels like you and means something to the people you want to reach.
Buzzbike / Visual identity
Selected brand work
Selected brand work
Selected brand work
Buzzbike
A bolder brand for a different way to ride.
A bolder brand for a different way to ride.
A bolder brand for a different way to ride.
I led a rebrand that kept Buzzbike’s recognisable pink and gave it a stronger identity across bikes, campaigns and member communications.
I led a rebrand that kept Buzzbike’s recognisable pink and gave it a stronger identity across bikes, campaigns and member communications.
View Buzzbike ↗
Belacolina
A brand rooted in the place itself.
A brand rooted in the place itself.
A brand rooted in the place itself.
Belacolina’s history and atmosphere shaped its words, identity, photography and website, connecting the character of the place with the experience it offers.
Belacolina’s history and atmosphere shaped its words, identity, photography and website, connecting the character of the place with the experience it offers.
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Essense Business School
A different idea of business. A brand to match.
A different idea of business. A brand to match.
A different idea of business. A brand to match.
Working with the founders, I helped turn Essense’s philosophy into a clear strategy and distinctive identity, balancing credibility with character.
Working with the founders, I helped turn Essense’s philosophy into a clear strategy and distinctive identity, balancing credibility with character.
View Essense Business School ↗
What we develop
What we develop
What we develop
01
Positioning & messaging
Clarify who you’re for, what makes you different and how to communicate it.
Clarify who you’re for, what makes you different and how to communicate it.
02
Visual identity
Express that difference through typography, colour, imagery and a recognisable design system.
Express that difference through typography, colour, imagery and a recognisable design system.
03
Applications & guidance
Bring the brand into the materials you need, with files and guidelines your team can use.
Bring the brand into the materials you need, with files and guidelines your team can use.
How we work
How we work
How we work
01 / Explore
01 / Explore
Understand the business, audience and ambitions, then explore a clear creative direction.
Understand the business, audience and ambitions, then explore a clear creative direction.
02 / Develop
02 / Develop
Build the chosen direction into the words and identity, testing it through relevant applications.
Build the chosen direction into the words and identity, testing it through relevant applications.
03 / Apply & hand over
03 / Apply & hand over
Complete the agreed materials and prepare the files and guidance for your team.
Complete the agreed materials and prepare the files and guidance for your team.
VISION SPRINT
Still shaping the direction?
Still shaping the direction?
Still shaping the direction?
Explore what’s possible for your brand and choose a direction before developing the identity.
Explore what’s possible for your brand and choose a direction before developing the identity.
A few practical questions
A few practical questions
A few practical questions
Do we need a complete rebrand?
Not necessarily. We may refine the message, evolve the identity or develop something new. We establish what needs to change first.
Not necessarily. We may refine the message, evolve the identity or develop something new. We establish what needs to change first.
Can you develop the website too?
Yes. Brand and website can form one connected project.
Yes. Brand and website can form one connected project.
Can you support us afterwards?
Yes. Further materials and campaigns can be developed as individual projects or through ongoing creative support.
Yes. Further materials and campaigns can be developed as individual projects or through ongoing creative support.
Is your brand ready
for what comes next?
Is your brand ready
for what comes next?
Is your brand ready
for what comes next?
Tell me what’s changing and where your current brand needs to catch up.
Tell me what’s changing and where your current brand needs to catch up.
Creative Partner for Founders & Marketers
Creative Partner for Founders & Marketers