HYPERMOTIVE / SELECTED WORK
HYPERMOTIVE / SELECTED WORK
Two years of R&D. Six weeks to launch.
Two years of R&D. Six weeks to launch.
Two years of R&D. Six weeks to launch.
Product launch · Creative direction · Investment storytelling
Product launch · Creative direction · Investment storytelling
X-M1 / Making modular hydrogen technology visible and understandable.
X-M1 / Making modular hydrogen technology visible and understandable.
THE CHALLENGE
THE CHALLENGE
From zero to category leader in six weeks
From zero to category leader in six weeks
From zero to category leader in six weeks
Hypermotive was preparing to launch its first hydrogen product into a market it had never entered, with just six weeks until SMM, the world’s largest marine trade fair. The pressure was compounded by a competitor, Viritech, moving into the same space with a sharper brand already in place. Hypermotive didn’t want to simply show up; it wanted to lead the category from day one.
Hypermotive was preparing to launch its first hydrogen product into a market it had never entered, with just six weeks until SMM, the world’s largest marine trade fair. The pressure was compounded by a competitor, Viritech, moving into the same space with a sharper brand already in place. Hypermotive didn’t want to simply show up; it wanted to lead the category from day one.
Digital / A clear introduction to the product and its proposition.
Digital / A clear introduction to the product and its proposition.
THE APPROACH
THE APPROACH
Make the complex feel simple
Make the complex feel simple
Make the complex feel simple
Product, proposition and visual world had to come together in parallel. As the team unpacked the engineering, the customer and the commercial value, the creative direction established a premium launch that made the technology feel understandable, advanced and ready.
Product, proposition and visual world had to come together in parallel. As the team unpacked the engineering, the customer and the commercial value, the creative direction established a premium launch that made the technology feel understandable, advanced and ready.
Digital / A clear introduction to the product and its proposition.
Digital / A clear introduction to the product and its proposition.
THE CREATIVE DIRECTION
THE CREATIVE DIRECTION
Cutting-edge tech deserves a cutting-edge launch
Cutting-edge tech deserves a cutting-edge launch
Cutting-edge tech deserves a cutting-edge launch
A premium visual system elevated the launch beyond the conventions of industrial engineering. CGI product imagery and a confident monochrome identity gave the product presence, credibility and the feel of advanced technology.
A premium visual system elevated the launch beyond the conventions of industrial engineering. CGI product imagery and a confident monochrome identity gave the product presence, credibility and the feel of advanced technology.
Digital / A clear introduction to the product and its proposition.
Digital / A clear introduction to the product and its proposition.
Exhibition / Bringing the launch identity into a physical space.
Exhibition / Bringing the launch identity into a physical space.
Print / Giving the technical story an accessible format.
Print / Giving the technical story an accessible format.
IN THEIR WORDS
“Six weeks to launch something we’d kept secret for two years. Ben got the brief immediately and never wasted time. The work matched the moment.”
Jonathan Brown / Strategy Director, Hypermotive
SMM / The launch brought to life at the exhibition.
SMM / The launch brought to life at the exhibition.
Launch presentation / Explaining the offer in person.
Launch presentation / Explaining the offer in person.
Live launch / Connecting the product with its audience.
Live launch / Connecting the product with its audience.
THE RESULTS
THE RESULTS
42
42
42
Commercial leads
Commercial leads
47.1m
47.1m
47.1m
Reported media reach
Reported media reach
+454%
+454%
+454%
LinkedIn reactions
LinkedIn reactions
THE NEXT CHAPTER
THE NEXT CHAPTER
From launch partner to investment partner.
From launch partner to investment partner.
From launch partner to investment partner.
A year later, collaboration with the CEO, CTO, Strategy Director and CFO brought structure to the multi-market story. The work included naming and branding Hypercore, and shaping the narrative and materials behind a £10m Series B raise.
A year later, collaboration with the CEO, CTO, Strategy Director and CFO brought structure to the multi-market story. The work included naming and branding Hypercore, and shaping the narrative and materials behind a £10m Series B raise.
IN THEIR WORDS
“Ben was the catalyst for conversations we needed to have as a business. He drew the value out of our engineering team and turned it into something clear and compelling.”
“Six weeks to launch something we’d kept secret for two years. Ben got the brief immediately and never wasted time. The work matched the moment.”
Adam Huckstep / CEO, Hypermotive
Jonathan Brown / Strategy Director, Hypermotive
IN THEIR WORDS
“Ben was the catalyst for conversations we needed to have as a business. He drew the value out of our engineering team and turned it into something clear and compelling.”
“Six weeks to launch something we’d kept secret for two years. Ben got the brief immediately and never wasted time. The work matched the moment.”
Adam Huckstep / CEO, Hypermotive
Jonathan Brown / Strategy Director, Hypermotive
IN THEIR WORDS
“Ben was the catalyst for conversations we needed to have as a business. He drew the value out of our engineering team and turned it into something clear and compelling.”
“Six weeks to launch something we’d kept secret for two years. Ben got the brief immediately and never wasted time. The work matched the moment.”
Adam Huckstep / CEO, Hypermotive
Jonathan Brown / Strategy Director, Hypermotive
IN THEIR WORDS
“Ben was the catalyst for conversations we needed to have as a business. He drew the value out of our engineering team and turned it into something clear and compelling.”
“Six weeks to launch something we’d kept secret for two years. Ben got the brief immediately and never wasted time. The work matched the moment.”
Adam Huckstep / CEO, Hypermotive
Jonathan Brown / Strategy Director, Hypermotive
Investment story / Turning technical capability into a clear commercial narrative.
Investment story / Turning technical capability into a clear commercial narrative.
Presentation / A coherent story for investor conversations.
Presentation / A coherent story for investor conversations.
KEEP EXPLORING
KEEP EXPLORING
What is changing for your business?
What is changing for your business?
What is changing for your business?
IN THEIR WORDS
“Ben was the catalyst for conversations we needed to have as a business. He drew the value out of our engineering team and turned it into something clear and compelling.”
Adam Huckstep / CEO, Hypermotive
IN THEIR WORDS
“Ben was the catalyst for conversations we needed to have as a business. He drew the value out of our engineering team and turned it into something clear and compelling.”
Adam Huckstep / CEO, Hypermotive
IN THEIR WORDS
“Ben was the catalyst for conversations we needed to have as a business. He drew the value out of our engineering team and turned it into something clear and compelling.”
Adam Huckstep / CEO, Hypermotive
IN THEIR WORDS
“Ben was the catalyst for conversations we needed to have as a business. He drew the value out of our engineering team and turned it into something clear and compelling.”
Adam Huckstep / CEO, Hypermotive
Creative Partner for Founders & Marketers
Creative Partner for Founders & Marketers