KILOMET–109 / SELECTED WORK
KILOMET–109 / SELECTED WORK
Crafting a global identity from a deeply local tradition.
Crafting a global identity from a deeply local tradition.
Crafting a global identity from a deeply local tradition.
Identity · Art direction · Campaign · E-commerce
Identity · Art direction · Campaign · E-commerce
Campaign / Contemporary fashion rooted in its place of origin.
Campaign / Contemporary fashion rooted in its place of origin.
01 / THE STARTING POINT
01 / THE STARTING POINT
The story was already in the material.
The story was already in the material.
The story was already in the material.
Kilomet–109 works with indigenous Vietnamese craft communities to turn natural dyeing and traditional textile techniques into contemporary fashion.
The collection carried extraordinary provenance, but the identity around it did little to communicate that value to an international audience. The opportunity was not to westernise the brand, but to give its origin greater presence.
Kilomet–109 works with indigenous Vietnamese craft communities to turn natural dyeing and traditional textile techniques into contemporary fashion.
The collection carried extraordinary provenance, but the identity around it did little to communicate that value to an international audience. The opportunity was not to westernise the brand, but to give its origin greater presence.
Kilomet–109 / Identity / Art direction / Campaign / E-commerce
Kilomet–109 / Identity / Art direction / Campaign / E-commerce
The makers / Craft and knowledge at the heart of the story.
The makers / Craft and knowledge at the heart of the story.
The makers / The people behind the collection.
The makers / The people behind the collection.
THE CREATIVE APPROACH
THE CREATIVE APPROACH
Make the material the luxury.
Make the material the luxury.
Make the material the luxury.
Rather than construct a conventional fashion world around the collection, the process itself became the centre of the identity. Indigo, yam root, hemp, makers and landscape became the visual language of the brand.
Rather than construct a conventional fashion world around the collection, the process itself became the centre of the identity. Indigo, yam root, hemp, makers and landscape became the visual language of the brand.
Natural colour / Materials become part of the visual language.
Natural colour / Materials become part of the visual language.
Indigo / The origin of a distinctive palette.
Indigo / The origin of a distinctive palette.
Identity detail / The brand carried into product presentation.
Identity detail / The brand carried into product presentation.
Material detail / The makers’ tools with a story to tell.
Material detail / The makers’ tools with a story to tell.
Visual identity / A world assembled from people, material and place.
Visual identity / A world assembled from people, material and place.
EXPRESSION
EXPRESSION
From origin to object.
From origin to object.
From origin to object.
A restrained identity system extended across swing tags, editorial, ecommerce and art direction, allowing material, craft and image-making to carry the character of the brand.
A restrained identity system extended across swing tags, editorial, ecommerce and art direction, allowing material, craft and image-making to carry the character of the brand.
Lookbook / Carrying the collection’s story into print.
Lookbook / Carrying the collection’s story into print.
Collection / Clothes shown in their wider context.
Collection / Clothes shown in their wider context.
Product / Material and form given space.
Product / Material and form given space.
Digital / Bringing the collection to an international audience.
Digital / Bringing the collection to an international audience.
THE RESULT
THE RESULT
Presence without losing the soul.
Presence without losing the soul.
Presence without losing the soul.
The new identity gave Kilomet–109 a more confident international presence while keeping the craft, people and place behind the brand at its centre.
The new identity gave Kilomet–109 a more confident international presence while keeping the craft, people and place behind the brand at its centre.
KEEP EXPLORING
KEEP EXPLORING
A campus with a character of its own.
A campus with a character of its own.
What is changing for your business?
What is changing for your business?
What is changing for your business?
Creative Partner for Founders & Marketers
Creative Partner for Founders & Marketers