BUZZBIKE / SELECTED WORK
BUZZBIKE / SELECTED WORK
Making a bike subscription impossible to miss.
Making a bike subscription impossible to miss.
Making a bike subscription impossible to miss.
Rebrand · Embedded creative direction · E-bike launch
Rebrand · Embedded creative direction · E-bike launch
A market about to heat up
A market about to heat up
A market about to heat up
Buzzbike needed to stand out as London’s bike-subscription market became more crowded. A reworked identity and ongoing creative direction connected campaigns, growth marketing and the launch of its first e-bike.
Buzzbike needed to stand out as London’s bike-subscription market became more crowded. A reworked identity and ongoing creative direction connected campaigns, growth marketing and the launch of its first e-bike.
Out-of-home / Putting the new voice and identity into the everyday journey.
Out-of-home / Putting the new voice and identity into the everyday journey.
Campaign expression / Rider-led imagery and a confident new voice.
Campaign expression / Rider-led imagery and a confident new voice.
THE CREATIVE RESPONSE
THE CREATIVE RESPONSE
Keep the pink. Turn everything else up.
Keep the pink. Turn everything else up.
Keep the pink. Turn everything else up.
Keep the pink. Turn everything up.
A bold identity drawn from urban cycling and streetwear worked across bikes, streets, screens and member communications. The e-bike’s new name, EZ, anchored an integrated campaign around subscription: “Don’t buy this e-bike. Subscribe.”
A bold identity drawn from urban cycling and streetwear worked across bikes, streets, screens and member communications. The e-bike’s new name, EZ, anchored an integrated campaign around subscription: “Don’t buy this e-bike. Subscribe.”
Campaign expression / Bringing the subscription into city life.
Campaign expression / Bringing the subscription into city life.
The E-Bike Launch
The E-Bike Launch
The E-Bike Launch
Buzzbike’s first e-bike marked its move into premium. Named EZ, it launched with an integrated campaign built around the subscription.
“Don’t buy this e-bike. Subscribe.”
Shot with automotive polish and lit like the city, the campaign rolled out across London and Manchester.
Buzzbike’s first e-bike marked its move into premium. Named EZ, it launched with an integrated campaign built around the subscription.
“Don’t buy this e-bike. Subscribe.”
Shot with automotive polish and lit like the city, the campaign rolled out across London and Manchester.
))
))
))
))
))
))
EZ launch / Putting the ease of subscription at the centre of the brand.
EZ launch / Putting the ease of subscription at the centre of the brand.
Lifestyle art direction / Celebrating city cycling
Lifestyle art direction / Celebrating city cycling
Lifestyle art direction / Aspirational urban environments
Lifestyle art direction / Aspirational urban environments
EZ launch / Elevating the product
EZ launch / Elevating the product
EZ launch / Making subscription the message, not just the product.
EZ launch / Making subscription the message, not just the product.
EZ launch / Out of home and Meta ads across London and Manchester
EZ launch / Out of home and Meta ads across London and Manchester
EZ launch / Elevating the product
EZ launch / Elevating the product
THE DIFFERENCE
THE DIFFERENCE
A launch with commercial momentum.
A launch with commercial momentum.
A launch with commercial momentum.
The first EZ run sold out in two weeks. During the engagement, revenue grew 113% and active subscribers increased from 1,100 to more than 3,000 across London and Manchester.
The first EZ run sold out in two weeks. During the engagement, revenue grew 113% and active subscribers increased from 1,100 to more than 3,000 across London and Manchester.
THE RESULTS
THE RESULTS
+113%
+113%
+113%
Revenue growth during the engagement
Revenue growth during the engagement
2 weeks
2 weeks
2 weeks
First EZ run sold out
First EZ run sold out
1,100 → 3,000+
1,100 → 3,000+
1,100 → 3,000+
Active subscribers
Active subscribers
IN THEIR WORDS
“Ben led our rebrand, then embedded as fractional creative director for the e-bike launch. He sets the strategy, lifts the craft and actually ships. Rare to get all three in one person.”
“Ben led our rebrand, then embedded as fractional creative director for the e-bike launch. He sets the strategy, lifts the craft and actually ships. Rare to get all three in one person.”
“Ben led our rebrand, then embedded as fractional creative director for the e-bike launch. He sets the strategy, lifts the craft and actually ships. Rare to get all three in one person.”
Tom Hares / Founder / Buzzbike
KEEP EXPLORING
KEEP EXPLORING
Making complex technology commercially clear.
Making complex technology commercially clear.
What is changing for your business?
What is changing for your business?
What is changing for your business?
Creative Partner for Founders & Marketers
Creative Partner for Founders & Marketers