ESSENSE BUSINESS SCHOOL / SELECTED WORK
ESSENSE BUSINESS SCHOOL / SELECTED WORK
A different way of doing business, made alive
A different way of doing business, made alive
A different way of doing business, made alive
Brand strategy · Identity · Art direction · Digital
Brand strategy · Identity · Art direction · Digital
Essense Business School / Brand strategy / Identity / Art direction / Digital
Essense Business School / Brand strategy / Identity / Art direction / Digital
THE STORY
THE STORY
A radically different idea of business, made credible and alive
A radically different idea of business, made credible and alive
A radically different idea of business, made credible and alive
Essense sees business as a living organism, an expression of its founder, made to strengthen the living world rather than deplete it. Work with the founders translated that philosophy into a clear strategy, a distinctive identity and a platform ready to enter the world.
Essense sees business as a living organism, an expression of its founder, made to strengthen the living world rather than deplete it. Work with the founders translated that philosophy into a clear strategy, a distinctive identity and a platform ready to enter the world.
Identity / Grounded, spacious, and organic
Identity / Grounded, spacious, and organic
THE STORY
THE STORY
Deep spirituality, meeting the authority of business
Deep spirituality, meeting the authority of business
Deep spirituality, meeting the authority of business
Essense presented a deeper, more conscious way of doing business, rooted in nature and regeneration. The challenge was to give that spiritual idea the authority to hold its own in a hard-nosed business world, credible to serious leaders and founders, without ever losing its soul.
Essense presented a deeper, more conscious way of doing business, rooted in nature and regeneration. The challenge was to give that spiritual idea the authority to hold its own in a hard-nosed business world, credible to serious leaders and founders, without ever losing its soul.
Digital / Bringing the philosophy into a clear launch platform.
Digital / Bringing the philosophy into a clear launch platform.
THE BRAND IDEA
THE BRAND IDEA
Business, in tune with life
Business, in tune with life
Business, in tune with life
A business is a living organism, an expression of its founder that belongs first to the natural world and only then to the economy.
We shaped the brand around life-value, measuring success not only by growth, but by what the business strengthens and regenerates across people, planet, future and finance.
A business is a living organism, an expression of its founder that belongs first to the natural world and only then to the economy.
We shaped the brand around life-value, measuring success not only by growth, but by what the business strengthens and regenerates across people, planet, future and finance.
Digital / Bringing the philosophy into a clear launch platform.
Digital / Bringing the philosophy into a clear launch platform.
Brand application / Organic form, colour and typography.
Brand application / Organic form, colour and typography.
The Creative Direction
The Creative Direction
Institutional, but organic
Institutional, but organic
Institutional, but organic
An identity that feels grounded and spacious, organic without becoming decorative. Warmth and authority held together by an earthy palette of moss, sea and ochre.
Graphic lines drawn from tree rings, roots and currents trace a journey from entanglement to clarity. Reflective portraits, living systems and the elements give the philosophy a world people can feel.
An identity that feels grounded and spacious, organic without becoming decorative. Warmth and authority held together by an earthy palette of moss, sea and ochre.
Graphic lines drawn from tree rings, roots and currents trace a journey from entanglement to clarity. Reflective portraits, living systems and the elements give the philosophy a world people can feel.
Art direction / A human expression of transformation.
Art direction / A human expression of transformation.
Art direction / Warmth alongside authority.
Art direction / Warmth alongside authority.
THE RESULT
THE RESULT
A clearer bridge to serious business practice.
A clearer bridge to serious business practice.
A clearer bridge to serious business practice.
The system connected personal transformation with business practice across identity, digital and campaign communications.
The system connected personal transformation with business practice across identity, digital and campaign communications.
Attuned.
And Alive.
Business,
in tune with life.
The brand idea / Business, in tune with life
The brand idea / Business, in tune with life
Digital storytelling / Connecting the brand with its audience.
Digital storytelling / Connecting the brand with its audience.
KEEP EXPLORING
KEEP EXPLORING
What is changing for your business?
What is changing for your business?
What is changing for your business?
Creative Partner for Founders & Marketers
Creative Partner for Founders & Marketers