HUNGER / SELECTED WORK
HUNGER / SELECTED WORK
Founding designer of Hunger magazine.
Founding designer of Hunger magazine.
Founding designer of Hunger magazine.
Founding identity · Editorial design · Art direction
Founding identity · Editorial design · Art direction
Hunger / Founding identity / Editorial design / Art direction
Hunger / Founding identity / Editorial design / Art direction
An identity confident enough to lead and restrained enough to disappear
An identity confident enough to lead and restrained enough to disappear
An identity confident enough to lead and restrained enough to disappear
Developed under Rankin, the identity and editorial system for Hunger’s 512-page launch issue gave the title a distinctive presence while remaining restrained enough to let its defining photography lead.
Developed under Rankin, the identity and editorial system for Hunger’s 512-page launch issue gave the title a distinctive presence while remaining restrained enough to let its defining photography lead.
The launch / A 512-page publication with a recognisable editorial identity.
The launch / A 512-page publication with a recognisable editorial identity.
A blank page. An exacting vision.
A blank page. An exacting vision.
A blank page. An exacting vision.
The launch of Rankin’s new title, after Dazed & Confused and AnOther, a huge investment and an even bigger vision. Nothing to go on, no history, no template, and an exacting founder whose vision had to be understood, managed and met. 512 pages, no ads, every image shot by Rankin himself, on tight timelines with the bar set at perfection.
The launch of Rankin’s new title, after Dazed & Confused and AnOther, a huge investment and an even bigger vision. Nothing to go on, no history, no template, and an exacting founder whose vision had to be understood, managed and met. 512 pages, no ads, every image shot by Rankin himself, on tight timelines with the bar set at perfection.
Section opening / Bold expressiveness matched with calm restraint.
Section opening / Bold expressiveness matched with calm restraint.
Get out of the way, and make the logo Rankin’s own signature
Get out of the way, and make the logo Rankin’s own signature
Get out of the way, and make the logo Rankin’s own signature
Rankin drew the masthead himself, giving Hunger his visual signature. The rest of the 512-page issue followed a deliberately restrained system, one headline size and a small set of strict rules that let the photography lead, with variety coming through composition and rhythm.
Rankin drew the masthead himself, giving Hunger his visual signature. The rest of the 512-page issue followed a deliberately restrained system, one headline size and a small set of strict rules that let the photography lead, with variety coming through composition and rhythm.
The system / Contrast, scale and restraint across the issue.
The system / Contrast, scale and restraint across the issue.
The system / Contrast, scale and restraint across the issue.
The system / Contrast, scale and restraint across the issue.
Editorial pacing / A flexible framework for different stories.
Editorial pacing / A flexible framework for different stories.
Detail / A restrained supporting typographic voice.
Detail / A restrained supporting typographic voice.
Photography / Giving the image the final word.
Photography / Giving the image the final word.
Section break / A bold change of pace.
Section break / A bold change of pace.
Story opening / Colour and photography set the tone.
Story opening / Colour and photography set the tone.
Reading rhythm / Balancing long-form copy and imagery.
Reading rhythm / Balancing long-form copy and imagery.
THE RESULT
THE RESULT
A launch that lasted.
A launch that lasted.
A launch that lasted.
The first issues gave Hunger a confident debut. More than a decade later the title was still running, with its launch issues becoming collector’s items.
The first issues gave Hunger a confident debut. More than a decade later the title was still running, with its launch issues becoming collector’s items.
THE RESULTS
THE RESULTS
512
512
512
Pages per issue
Pages per issue
3
3
3
Issues supported
Issues supported
KEEP EXPLORING
KEEP EXPLORING
A global presence, rooted in Vietnamese craft.
A global presence, rooted in Vietnamese craft.
What is changing for your business?
What is changing for your business?
What is changing for your business?
Creative Partner for Founders & Marketers
Creative Partner for Founders & Marketers