Impact
given
clear
form.
Impact report design and creative direction
Scroll ↓
Impact
given
clear
form.
Impact report design and creative direction
Scroll ↓
Impact
given
clear
form.
Impact report design and creative direction
Scroll ↓
Impact reports worth reading.
Impact reports worth reading.
Impact reports worth reading.
Creative direction and design for organisations making a positive impact. I work alongside sustainability teams, communications leads and specialist consultants to turn complex reporting content into clear, engaging and thoughtfully designed publications.
Creative direction and design for organisations making a positive impact. I work alongside sustainability teams, communications leads and specialist consultants to turn complex reporting content into clear, engaging and thoughtfully designed publications.
Creative direction and design for organisations making a positive impact. I work alongside sustainability teams, communications leads and specialist consultants to turn complex reporting content into clear, engaging and thoughtfully designed publications.
x+why
x+why
x+why
An ongoing conversation about impact.
An ongoing conversation about impact.
An ongoing conversation about impact.
Working with the leadership team to name and brand Hypercore, sharpen the proposition and develop materials for a Series B raise.
Working with the leadership team to name and brand Hypercore, sharpen the proposition and develop materials for a Series B raise.
Working with the leadership team to name and brand Hypercore, sharpen the proposition and develop materials for a Series B raise.
Explore Hypermotive ↗
Explore Hypermotive ↗
The care of editorial publishing.
The character of your organisation.
The care of editorial publishing.
The character of your organisation.
The care of editorial publishing.
The character of your organisation.
Give people a way into the story
Give people a way into the story
Give people a way into the story
An organising idea, thoughtful pacing and clear visual hierarchy help readers find what matters. I bring editorial thinking to the material, connecting the evidence, stories and experiences within it.
An organising idea, thoughtful pacing and clear visual hierarchy help readers find what matters. I bring editorial thinking to the material, connecting the evidence, stories and experiences within it.
An organising idea, thoughtful pacing and clear visual hierarchy help readers find what matters. I bring editorial thinking to the material, connecting the evidence, stories and experiences within it.
Make it feel like you
Make it feel like you
Make it feel like you
Typography, imagery, illustration and composition give the publication its own character, grounded in your brand. The result should feel considered, distinctive and true to the organisation behind it.
Typography, imagery, illustration and composition give the publication its own character, grounded in your brand. The result should feel considered, distinctive and true to the organisation behind it.
Typography, imagery, illustration and composition give the publication its own character, grounded in your brand. The result should feel considered, distinctive and true to the organisation behind it.
IN THEIR WORDS
IN THEIR WORDS
IN THEIR WORDS
“The design of our latest Impact Report has gone far beyond the report itself. It has shaped the look and feel of our key marketing collateral this year, creating a more cohesive brand experience across everything we produce. The response has been incredibly positive, and it's given us a strong creative foundation to build on.”
“The design of our latest Impact Report has gone far beyond the report itself. It has shaped the look and feel of our key marketing collateral this year, creating a more cohesive brand experience across everything we produce. The response has been incredibly positive, and it’s given us a strong creative foundation to build on.”
“The design of our latest Impact Report has gone far beyond the report itself. It has shaped the look and feel of our key marketing collateral this year, creating a more cohesive brand experience across everything we produce. The response has been incredibly positive, and it’s given us a strong creative foundation to build on.”
Josephine Mosely
Brand and communications manager, x+why
Josephine Mosely
Brand and communications manager, x+why
Josephine Mosely
Brand and communications manager, x+why
x+why
x+why
x+why
An ongoing conversation about impact.
An ongoing conversation about impact.
An ongoing conversation about impact.
Working with the leadership team to name and brand Hypercore, sharpen the proposition and develop materials for a Series B raise.
Working with the leadership team to name and brand Hypercore, sharpen the proposition and develop materials for a Series B raise.
Working with the leadership team to name and brand Hypercore, sharpen the proposition and develop materials for a Series B raise.
Explore Hypermotive ↗
Explore Hypermotive ↗
From the first conversation
to the finished report.
From the first conversation
to the finished report.
From the first conversation
to the finished report.
A complete creative and design service, with clear outputs at each stage.
A complete creative and design service, with clear outputs at each stage.
A complete creative and design service, with clear outputs at each stage.
01
01
Creative discovery
Creative discovery
We explore your organisation, audience and reporting aims, and review the material together.
We explore your organisation, audience and reporting aims, and review the material together.
YOU RECEIVE
YOU RECEIVE
Creative brief + initial direction
Creative brief + initial direction
02
02
Creative direction
Creative direction
I shape the organising idea, typography, colour, imagery and approach to information.
I shape the organising idea, typography, colour, imagery and approach to information.
YOU RECEIVE
YOU RECEIVE
Direction presentation
+ sample pages
Direction presentation
+ sample pages
03
03
Editorial & information design
Editorial & information design
The direction becomes a full report, with layouts, charts, diagrams, photography and illustration.
The direction becomes a full report, with layouts, charts, diagrams, photography and illustration.
YOU RECEIVE
YOU RECEIVE
Designed report
+ information graphics
Designed report
+ information graphics
04
04
Production & delivery
Production & delivery
We refine through agreed reviews and prepare the publication for its intended formats.
We refine through agreed reviews and prepare the publication for its intended formats.
YOU RECEIVE
YOU RECEIVE
Digital PDF
+ print artwork if required
Digital PDF
+ print artwork if required
x+why
x+why
x+why
An ongoing conversation about impact.
An ongoing conversation about impact.
An ongoing conversation about impact.
Working with the leadership team to name and brand Hypercore, sharpen the proposition and develop materials for a Series B raise.
Working with the leadership team to name and brand Hypercore, sharpen the proposition and develop materials for a Series B raise.
Working with the leadership team to name and brand Hypercore, sharpen the proposition and develop materials for a Series B raise.
Explore Hypermotive ↗
Explore Hypermotive ↗
WORKING ALONGSIDE YOU
WORKING ALONGSIDE YOU
WORKING ALONGSIDE YOU
Your expertise.
A creative partner alongside you.
Your expertise.
A creative partner alongside you.
Your expertise.
A creative partner alongside you.
You bring the substance
You bring the substance
You bring the substance
Your team or reporting consultant leads impact strategy, measurement, report writing and data validation, with final approval of the facts and narrative.
Your team or reporting consultant leads impact strategy, measurement, report writing and data validation, with final approval of the facts and narrative.
Your team or reporting consultant leads impact strategy, measurement, report writing and data validation, with final approval of the facts and narrative.
I bring the creative direction
I bring the creative direction
I bring the creative direction
I develop the creative concept, bring editorial judgement to the structure and design the publication. You work directly with me, with illustration, photography or other specialist support agreed where useful.
I develop the creative concept, bring editorial judgement to the structure and design the publication. You work directly with me, with illustration, photography or other specialist support agreed where useful.
I develop the creative concept, bring editorial judgement to the structure and design the publication. You work directly with me, with illustration, photography or other specialist support agreed where useful.
IN THEIR WORDS
IN THEIR WORDS
IN THEIR WORDS
“The design of our latest Impact Report has gone far beyond the report itself. It has shaped the look and feel of our key marketing collateral this year, creating a more cohesive brand experience across everything we produce. The response has been incredibly positive, and it's given us a strong creative foundation to build on.”
“The design of our latest Impact Report has gone far beyond the report itself. It has shaped the look and feel of our key marketing collateral this year, creating a more cohesive brand experience across everything we produce. The response has been incredibly positive, and it’s given us a strong creative foundation to build on.”
“The design of our latest Impact Report has gone far beyond the report itself. It has shaped the look and feel of our key marketing collateral this year, creating a more cohesive brand experience across everything we produce. The response has been incredibly positive, and it’s given us a strong creative foundation to build on.”
Josephine Mosely
Brand and communications manager, x+why
Josephine Mosely
Brand and communications manager, x+why
Josephine Mosely
Brand and communications manager, x+why
x+why
x+why
x+why
An ongoing conversation about impact.
An ongoing conversation about impact.
An ongoing conversation about impact.
Working with the leadership team to name and brand Hypercore, sharpen the proposition and develop materials for a Series B raise.
Working with the leadership team to name and brand Hypercore, sharpen the proposition and develop materials for a Series B raise.
Working with the leadership team to name and brand Hypercore, sharpen the proposition and develop materials for a Series B raise.
Explore Hypermotive ↗
Explore Hypermotive ↗
Give the report a life beyond publication.
Give the report a life beyond publication.
Give the report a life beyond publication.
The report is the core of the engagement. Where useful, we can extend its story and visual language into a focused set of supporting materials.
The report is the core of the engagement. Where useful, we can extend its story and visual language into a focused set of supporting materials.
The report is the core of the engagement. Where useful, we can extend its story and visual language into a focused set of supporting materials.
Present the story
Present the story
Present the story
A concise presentation for leadership, town halls or stakeholder meetings, with the narrative and charts adapted for slides.
A concise presentation for leadership, town halls or stakeholder meetings, with the narrative and charts adapted for slides.
A concise presentation for leadership, town halls or stakeholder meetings, with the narrative and charts adapted for slides.
Share the highlights
Share the highlights
Share the highlights
Social graphics, a launch carousel or a short animation that draws attention to selected findings and stories.
Social graphics, a launch carousel or a short animation that draws attention to selected findings and stories.
Social graphics, a launch carousel or a short animation that draws attention to selected findings and stories.
Create a digital experience
Create a digital experience
Create a digital experience
Website graphics, a report landing page or an interactive digital edition that gives readers another way to explore the content.
Website graphics, a report landing page or an interactive digital edition that gives readers another way to explore the content.
Website graphics, a report landing page or an interactive digital edition that gives readers another way to explore the content.
x+why
x+why
x+why
An ongoing conversation about impact.
An ongoing conversation about impact.
An ongoing conversation about impact.
Working with the leadership team to name and brand Hypercore, sharpen the proposition and develop materials for a Series B raise.
Working with the leadership team to name and brand Hypercore, sharpen the proposition and develop materials for a Series B raise.
Working with the leadership team to name and brand Hypercore, sharpen the proposition and develop materials for a Series B raise.
Explore Hypermotive ↗
Explore Hypermotive ↗
IN THEIR WORDS
IN THEIR WORDS
IN THEIR WORDS
“The design of our latest Impact Report has gone far beyond the report itself. It has shaped the look and feel of our key marketing collateral this year, creating a more cohesive brand experience across everything we produce. The response has been incredibly positive, and it's given us a strong creative foundation to build on.”
“The design of our latest Impact Report has gone far beyond the report itself. It has shaped the look and feel of our key marketing collateral this year, creating a more cohesive brand experience across everything we produce. The response has been incredibly positive, and it’s given us a strong creative foundation to build on.”
“The design of our latest Impact Report has gone far beyond the report itself. It has shaped the look and feel of our key marketing collateral this year, creating a more cohesive brand experience across everything we produce. The response has been incredibly positive, and it’s given us a strong creative foundation to build on.”
Josephine Mosely
Brand and communications manager, x+why
Josephine Mosely
Brand and communications manager, x+why
Josephine Mosely
Brand and communications manager, x+why
x+why
x+why
x+why
An ongoing conversation about impact.
An ongoing conversation about impact.
An ongoing conversation about impact.
Impact reporting / Editorial / Digital
Impact reporting / Editorial / Digital
Impact reporting / Editorial / Digital
London Business School
London Business School
London Business School
Impact report
Impact report
Impact report
Project imagery and story to be added
Project imagery and story to be added
Project imagery and story to be added
Saba
Saba
Saba
Impact report
Impact report
Impact report
Project imagery and story to be added
Project imagery and story to be added
Project imagery and story to be added
Let’s work out what the report needs.
Let’s work out what the report needs.
Let’s work out what the report needs.
The publication
The publication
Page count, content readiness, the creative ambition and the amount of bespoke information design, illustration or photography.
Page count, content readiness, the creative ambition and the amount of bespoke information design, illustration or photography.
The production
The production
Digital and print formats, accessibility requirements, review rounds, sign-off and the publication date.
Digital and print formats, accessibility requirements, review rounds, sign-off and the publication date.
The wider use
The wider use
The audiences and channels you want to reach, and which additional materials would be useful.
The audiences and channels you want to reach, and which additional materials would be useful.
START A CONVERSATION
START A CONVERSATION
START A CONVERSATION
Tell me about the report you’re planning.
Tell me about the report you’re planning.
Tell me about the report you’re planning.
A previous edition, a draft outline or a few thoughts about your audience are a useful place to begin.
A previous edition, a draft outline or a few thoughts about your audience are a useful place to begin.
A previous edition, a draft outline or a few thoughts about your audience are a useful place to begin.
Have something
in mind?
Have something
in mind?
Have something
in mind?
BEN JEFFERY
BEN JEFFERY
Work
About
Contact
Work
About
Contact