Give people a reason
to choose you.

Give people
a reason to
choose you.

Give people a reason to choose you.

I work with founders, marketers and consultants to make what they do easier to understand, more distinctive and more desirable.

Let’s talk

Explore the work ↓

Buzzbike / Brand identity

Selected work

Buzzbike

A bolder brand for a different way to ride.

Brand identity · Creative direction · Campaigns

View Buzzbike ↗

Belacolina

The character of a place, expressed through its brand and website.

Brand identity · Website · Photography

View Belacolina ↗

x+why

Bringing purpose into everyday communications and important conversations.

Brand development · Impact reports · Editorial design

View x+why ↗

Hypermotive

Making complex technology and its commercial opportunity clear.

Creative direction · Brand development · Investment presentation

View Hypermotive ↗

View all work ↗

Mission Lit / Identity & editorial artwork

Mission Lit for x+why / Identity, art direction & editorial design

Explore Mission Lit ↗

What can I help you with?

Brand

Make your business distinctive through clear positioning, messaging and visual identity.

Explore brand design ↗

Websites

Show what you offer, why you’re worth choosing and how to take the next step.

Explore websites ↗

Impact reports

Make your progress understandable and your reporting useful in conversations with clients, partners and teams.

Explore impact reports ↗

Decks & presentations

Turn your knowledge and evidence into a clear, compelling case.

Explore decks ↗

x+why / Impact report

“Our impact report used to sit in a drawer. Now it’s the first thing we hand to every potential landlord.”

Phil Nevin / Co-founder / x+why

Explore x+why ↗

How we work

01 / Understand

Get clear on the business, the audience and what the work needs to achieve.

02 / Develop

Shape the ideas, words and design, with focused reviews along the way.

03 / Put it to work

Prepare the finished materials, hand them over and support what comes next.

VISION SPRINT

Explore possibilities.
Find your direction.

Explore possibilities. Find your direction.

A focused two-to-three-week sprint to explore what’s possible for your brand.

Bring an ambition, a challenge or an idea. Leave with a direction to develop.

Explore the sprint

Workshop illustration / Explore and discuss ideas

Hypermotive / Launch & creative direction

“Six weeks to launch something we’d kept secret for two years. Ben got the brief immediately and never wasted time. The work matched the moment.”

Jonathan Brown / Strategy Director / Hypermotive

Explore Hypermotive ↗

A creative partner for what comes next

I’m Ben Jeffery, an independent creative director and designer.

I combine strategic thinking with hands-on design, working directly with founders and teams across a range of sectors.

Some projects answer a single brief. Others grow into ongoing creative partnerships.

About me ↗